Digital Signage, or DOOH (Digital Out of Home) Advertising includes all those screens you see in retail spaces, hotels, stadiums, and waiting rooms that are showing a looping video, or maybe news feeds social posts… the possibilities are endless! I have designed and implemented displays at YMCAs, hospitals, restaurants, and even a zip line adventure park. I’ve got some ideas for wineries too, but that hasn’t happened just yet 🙂
There’s also such a thing as an interactive digital display. With touchscreen technology or even just a wireless mouse you can interact with the information on your screen instead of just passively watching. For Arroyo Grande Community Hospital Foundation I updated an already installed screen with a touchscreen frame and designed an interactive presentation for anyone in the hospital to learn more about the Legacy Campaign. Take a look at my son Noah “acting” like someone who just walked up to it.
For Pasadera Homes in Guadalupe, the folks in the Sales Office needed a way to easily and attractively share a lot of information with potential buyers. They may need to see one of nearly 20 floor plans and elevation renderings, review paint options, or see the availability of a specific lot. Rather than fumble through several folders of printouts, a large monitor in the office gives them instant access to everything they need. I updated it remotely as properties change status.